Timing Your Outreach and Follow-ups

Timing can make the difference between a response and being ignored. Learn when to reach out and how to follow up effectively.

Best Times to Reach Out

Good Timing

  • • Tuesday-Thursday, 9AM-5PM
  • • After they've made recent investments
  • • After positive portfolio company news
  • • Early in Q1 or Q3 (fresh budgets)
  • • After they speak at events (momentum)

Avoid These Times

  • • Late Friday/early Monday
  • • Holiday weeks (Nov-Dec, July)
  • • Right after they announced a big loss
  • • During major industry conferences
  • • End of quarters (Q4 especially)

Follow-up Strategy

Follow-up Timeline

Day 0: Initial outreach

Day 5: Polite follow-up if no response

Day 14: Second follow-up with new information

Day 30: Final follow-up, then move on

Follow-up Content Ideas

  • • New traction metrics or customer wins
  • • Product updates or feature launches
  • • Press coverage or industry recognition
  • • Team hires or advisory additions
  • • Market developments that validate your thesis