Timing Your Outreach and Follow-ups
Timing can make the difference between a response and being ignored. Learn when to reach out and how to follow up effectively.
Best Times to Reach Out
Good Timing
- • Tuesday-Thursday, 9AM-5PM
- • After they've made recent investments
- • After positive portfolio company news
- • Early in Q1 or Q3 (fresh budgets)
- • After they speak at events (momentum)
Avoid These Times
- • Late Friday/early Monday
- • Holiday weeks (Nov-Dec, July)
- • Right after they announced a big loss
- • During major industry conferences
- • End of quarters (Q4 especially)
Follow-up Strategy
Follow-up Timeline
Day 0: Initial outreach
Day 5: Polite follow-up if no response
Day 14: Second follow-up with new information
Day 30: Final follow-up, then move on
Follow-up Content Ideas
- • New traction metrics or customer wins
- • Product updates or feature launches
- • Press coverage or industry recognition
- • Team hires or advisory additions
- • Market developments that validate your thesis