📚 Pitch Deck Dictionary

If you've ever opened a pitch deck and thought, "I know what this says, but do I really know what this says?"—you're not alone.

Startup fundraising has a language of its own. CAC, LTV, burn rate, and runway get tossed around like everyone learned them in the same class (they didn't). One minute you're confidently talking about MRR growth YoY, the next you're nodding along while someone mentions TAM, SAM, SOM and silently wondering which one you're supposed to be optimizing.

This dictionary exists to remove that friction. It's a plain-English reference for the abbreviations, metrics, and insider shorthand you'll see in pitch decks, investor meetings, and term sheets—without the hand-waving or buzzword soup.

Think of it as your backstage pass to investor conversations: no jargon for jargon's sake, just clear definitions, why they matter, and how they're actually used in the wild.