MoM (Month-over-Month)
A comparison of a business metric from one month to the previous month.
Definition
Month-over-Month (MoM) growth measures the change in a metric from one month to the next, providing insights into short-term trends and momentum.
How to Calculate
MoM Growth = ((This Month - Last Month) / Last Month) × 100
Real-World Example
User Growth: 1,100 users this month vs 1,000 last month
MoM Growth = ((1,100 - 1,000) / 1,000) × 100 = 10%