ARPA (Average Revenue Per Account)
The average amount of revenue generated per customer account, typically used in B2B contexts.
Definition
ARPA measures revenue per account rather than per individual user. This is particularly relevant for B2B businesses where one account might represent multiple users within an organization.
How to Calculate
ARPA = Total Revenue / Number of Accounts
ARPA vs ARPU
- ARPA: Revenue per account (company/organization)
- ARPU: Revenue per individual user
- Use ARPA when: Accounts have multiple users (B2B SaaS)
- Use ARPU when: Individual users are the paying unit (B2C)