MAU (Monthly Active Users)
The number of unique users who engage with your product within a 30-day period.
Definition
Monthly Active Users (MAU) counts unique users who perform meaningful actions in your product over a 30-day rolling period. It's a broader measure of user base size and product reach than DAU.
Why It Matters
- User Base Size: Shows the scale of your active user base
- Growth Trends: Tracks overall user base expansion
Real-World Example
Productivity App: 2 million unique users logged in during the last 30 days
MAU = 2,000,000