Channel Strategy
The plan for how a company will distribute its products or services to reach target customers through various channels.
Definition
Channel strategy defines how a company will deliver its products or services to customers. It includes direct sales, partnerships, online platforms, retail distribution, and other methods to reach the target market efficiently and cost-effectively.
Types of Channels
Direct Sales
Selling directly to customers
Partner Channels
Working with resellers and distributors
Online Channels
E-commerce and digital platforms
Retail Channels
Physical stores and marketplaces
Real-World Example
Software Company: Multi-channel approach
• Direct online sales (40%)
• Partner resellers (35%)
• App store platforms (25%)