Building Your Target Investor List

A targeted investor list is your roadmap to funding success. Learn how to research, qualify, and prioritize investors who are most likely to invest in your startup.

Research Criteria

Investment Stage & Size

  • • Do they invest at your stage? (pre-seed, seed, Series A, etc.)
  • • Is your ask within their typical check size range?
  • • Do they lead rounds or just participate?
  • • How many deals do they do per year?

Industry & Thesis

  • • Do they have experience in your industry?
  • • Have they invested in similar companies?
  • • What's their investment thesis and focus areas?
  • • Do they avoid competing portfolio companies?

Geography & Network

  • • Do they invest in your geographic region?
  • • Do you have any mutual connections?
  • • Can they provide relevant introductions and partnerships?
  • • What value do they add beyond capital?